Our story
One routine, in the order it’s meant to be used.
Opulence was created by Misty, a licensed stylist, for people who want their roots to feel fresh and their ends to feel soft without a shelf full of products.
Our story
Where it started
As a stylist, Misty kept hearing the same wish: roots that feel fresh for longer and ends that feel soft, from a routine that fits into a normal week.
So she built one. Four steps, used in order: a weekly scalp scrub, a shampoo and conditioner for every wash, and a lightweight oil to finish.
How we make it
Every product is one step of the same ritual, and each works on its own too. The full ingredient list is printed on every carton.
The cartons carry our voice as well as our directions: warm, confident and a little cheeky, with the proper instructions right beside the joke.
Where to start
Not sure which step you need first? Find your routine in about a minute, or read the FAQ.